Step by step instructions to Increase Google Page Rank for Your Blog

Google Page Rank is a subtle term that most bloggers don't totally get it. Actually, there are presumably few individuals on the planet who totally comprehend it, since Google keeps the mysteries of its Page Rank calculation extremely watched. Boosting your Page Rank isn't something you can do in a day. On the off chance that it were, everybody would have a Google Page Rank of 10. Continue perusing to take in a couple of the secrets to expand your blog's Google page rank that are genuinely simple to execute after some time.

1 Get Incoming Links from High Quality Related Sites

The most ideal approach to build your Google page rank won't not have any kind of effect over night, but rather it will have a major effect in time. The key is to get approaching connections to your blog from exceptionally definitive and very much trafficked sites and online journals that are connected your blog's subject.

For instance, in the event that you compose a blog about fund, getting a connection from The Wall Street Journal site would give your blog a major support. In the event that you could get all the more superb connections from mainstream locales, for example, Fortune.com, MarketWatch.com, et cetera, your blog's Google page rank would definitely hop.

Keep in mind to Use SEO Techniques

Site improvement is a critical piece of expanding Google page rank. Perused the main 10 SEO tips, and ensure you're utilizing them.

3 Write Original Content

Try not to duplicate substance from another site. Regardless of the possibility that you're replicating and republishing your own particular substance starting with one page or one site then onto the next, don't do it. Google's calculation can differentiate and will either give the starting site the credit and downsize the greater part of the destinations that distribute the copied content. Google acts brutally toward any sort of substance scratching, regardless of the possibility that you're totally guiltless. Once your Page Rank is downsized, it can be almost difficult to get it go down once more.

Try not to Go Link Crazy

Numerous bloggers hear that it's vital to have approaching connections to support their blog's Google page rank, so they begin leaving remarks anyplace and wherever over the web, partaking in arbitrary connection trades with any individual who will take part, et cetera. Keep in mind, as the main thing on this rundown says, Google's calculation thinks about quality connections, not amount. Truth be told, your site will probably endure in the event that you take part in unnatural third party referencing exercises.

6 tips for rank high on Search Engine

Web crawlers, for example, Google are viewed as secret elements that give out page one hunt rankings down sites and sites based upon mystery and puzzling figurings. Generally that is valid.

Many researchers and mathematicians are continually working in calm rooms to build the computerized reasoning of its web search tool.

Some website streamlining specialists have utilized insidious intends to attempt and trap Google into getting positioned high in indexed lists. This has been done by means of strategies, for example, "Dark Hat SEO" that are utilized to attempt and trick Google. Google doesn't empower these exercises and is always adjusting its pursuit calculations to wipe out these practices.

Google's targets is to guarantee that it is continually conveying list items that clients find pertinent, intriguing furthermore convenient. In the event that they don't continue doing this then individuals will quit utilizing Google and after that its $30 billion of income it wins off inquiry publicizing is under danger. Likewise breathing down its neck are quickly developing social locales, for example, Facebook that in a roundabout way are giving other options to Google (gossipy tidbits are continually coursing that Facebook is building its own particular social web index). On the off chance that Google doesn't keep on delivering then its entire presence is setting out toward an elusive descending slant of Web eradication.

In the most recent 2 years Google has expanded the significance of ease of use, for example, measuring the speed of sites and locales that are delivering one of a kind substance , consequently the focusing of substance ranches and de-positioning them.

Google Loves Unique Content

What Google likes is extraordinary one of a kind substance. We have seen the ascent in significance of substance creation and curation as an advertising apparatus in the course of the most recent couple of years. Individuals utilize the web to discover data, that is the reason Google is putting such a high esteem on one of a kind substance. Making extraordinary infectious substance that asks to be shared, for example, recordings, blog entries and ebooks additionally has a major side advantage. That advantage is that individuals will connection to your site or blog and subsequently Google gives you huge ticks in its web crawler counts the all the more frequently back-connections are made to your blog and site from different sites.

This is the place the strategy of "offsite improvement" begins to make its significance and nearness felt and ought to be incorporated into your SEO procedure. This is the last phase of motivating Google to like you. (Perused about the principal organize here)

Off-page Optimization

SEO specialists by and large concur that off-page third party referencing strategies can contribute around 80% of the viability in any SEO battle. Off-page streamlining

on the other hand assembling connections, is by a wide margin the most critical action for helping us in getting our site all around positioned in internet searchers. What's more, the key main thrust in this, is backlinks.

The Importance of "Back Links

A connection, or back-connection, is the connection that you use to be conveyed to another page. Backlinks are unbelievably essential since they are fundamentally li

ke "votes" for your page that tell web indexes that different site pages like and use your page for data. The more sites that you have connected or "voting" for your page, the higher you're positioning will be. However, not all votes are weighted the same, as connections from the landing page of significant sites, similar to the Australian Government australia.gov.au, amazon.com or facebook.com, will be justified regardless of significantly more than a lesser known site.

So here are 6 tips for easy link Back links

Tip 1: Competitor examination

Accepting you won't get numerous connections from those real locales, there still are simple third party referencing strategies accessible to you. Start your external link establishment battle with a contender examination. Essentially, you need to rehash what your best rivals are doing, as one of the key external link establishment standards is to coordinate and surpass your rivals. Meaning, in the event that you can experience and match every one of the connections they have, or if nothing else a lion's share of them, and discover a few different approaches to get extra connections that they don't have, you will have the capacity to effectively outperform them in seeking positioning results.

Tip 2: Content, substance and substance

As usual, the most ideal approach to urge individuals to connection to your site, is by reliably giving new, convincing and helpful substance. Substance, substance and substance, to take an outstanding expression.

Making convincing, important and valuable substance, for example, expounding on your items, industry, general current market data with watchword situated helpful substance will probably impact your site more than any of the other variable examined here. After the Google Penguin overhaul, consistently posted quality substance is the prescribed strategy to getting more activity to your site. In a perfect world you ought to post no less than 2 new articles for every week, all the more being better, as Google will support sites with as often as possible redesigned material that contains special and important substance. Also, if your site offers great substance, different sites will normally need to connection to you too.

When you are posting articles, bear in mind to apply similar standards of Title tag and Meta Description to your articles, and keep in mind to incorporate your fancied catchphrases or expressions.

Tip 3: Guest blogging

Different thoughts for an effective third party referencing effort incorporate visitor blogging. The general thought behind visitor online journals is to get a connection to your site posted on an officially settled site/blog. These connections tend to convey more weight in Google since they are harder to get. A few locales will have exceptionally stringent necessities for the sorts of articles they will acknowledge, so connects from these destinations have more esteem. Another well known and very fruitful technique is to contact bloggers or website admins in your specialty and basically approach them for a connection. On the other hand, approach to be a visitor blogger for the sole motivation behind finding the opportunity to interface your visitor blog presenting back on your website. Setting up associations with commentators, creators, educators, aficionados, subject specialists or any other individual who is working a site in your specialty range, whether it be through informal communication or message sheets, is an incredible approach to assemble a system of individuals who may will to reference your site in their substance.

Tip 4: Join web 2.0 website

Joining a web 2.0 website is a superb technique for creating web crawler amicable connections. In the event that you are not acquainted with the name, web 2.0 is the term used to portray sites that have a long range informal communication segment to them. Destinations like Squidoo, StumbleUpon, and Delicious create the majority of their substance from the site clients themselves. These sorts of pages encourage intelligent data sharing and in addition coordinated effort, where you yourself can add articles that incorporate up to 9 free backlinks per article to your site. Try not to copy any of your current articles on your site and utilize them for either Squidoo or HubPages however, as web indexes are sifting through substance that way.

The most ideal approach to assemble interfaces and make solid SEO benefits through Squidoo.com is by making one of a kind substance that spotlights on your watchwords. Continuously attempt to join media, for example, recordings or pictures to acquire trust and power rapidly. It just takes a couple articles until you'll have the capacity to add on various backlinks in your articles to your fundamental site. I likewise truly like Squidoo's RSS channel gadget, as this gives decent backlinks in addition to setting to the connections, which is awesome for web indexes.

Tip 5: Vendors, Partner tributes

Continuously give online tributes to your providers, business accomplices or any other individual you can give a tribute to, as it is an awesome approach to get free backlinks from real sites. Bear in mind to incorporate your vital watchwords into your tributes and hyperlink it back to the fitting site page from your site.

Tip 6: Link ask for to your associations

Lastly, source your own particular systems for conceivable chances to fabricate more connections. Business contacts, providers, wholesalers, relatives, companions, even your kids' school, all have the potential for giving you backlink openings. On the off chance that you have been pleasant to them and they like you, request a free backlink on their site. Obviously, the higher page rank or pertinent sites you can connection to, the better. On the off chance that you can figure out how to acquire effective and important connections from sites like edu.com, that would be profoundly gainful to you Search Engine Optimization endeavors.

There are significantly more strategies required in SEO to help you contend and outperform your rivals in web search tool positioning results. The previously mentioned strategies are fundamental beginning procedures that fabricate a solid establishment and beginning stage for your SEO endeavors, and will promptly help you move your site activity and web search tool positioning results to the following level.

How does google amp improve your ranking: is it the future of search engine optimization?

The online space is lit up over again, and this time the communicate of the city is google amp – translating into extended cell pages. we’ll attempt to make clear a few unanswered question on the subject in our today’s publish.

So what precisely is amp?

Google is making an attempt to create content which is specially optimised to load right now on all forms of cell devices. amp is a part of their effort to assist the internet publishers in growing such content. the amp mission is an open source task and is every other step towards improving the mobile consumer’s revel in.

statistically, the amp content has a median load time of zero.7 seconds while the non-amp pages take approximately 22 seconds to load absolutely. the assignment has been stay on google seek for the reason that february 2016.

What are the technical elements of imposing amp for your website?

nicely, one thing is for positive — that you'll want to contain the it guys for its implementation. for now amp is in evolutionary form and requires some html5 and javascript skullduggery to make it paintings for your webpages. the guidelines to posting ads in amp powered webpages also are proscribing to an quantity as google’s essential consciousness right here is velocity of content material shipping to the consumer.

Must your internet site be using amp?

initially, most websites the use of amp were those which mainly had information testimonies and articles. however the generation has seen a strong adoption charge over the direction of time it has been to be had and now e-commerce websites and lots of different web page vendors have commenced the use of the platform for their web sites.

so, in case you experience that your internet site and business can advantage from implementing amp, move ahead and give it a trial run.

Effect of google amp on seo?

amp has the capability to persuade a internet site’s seek rating since it masses considerably quicker than other websites and as a result gets more clicks — which leads google to presume that it has valuable content — and rank it better within the consequences.

in step with google’s senior director of news and social merchandise, richard gingras, amp isn't always a right away sign for seek engine rating as of now, however he did say that if  competing web sites rank identical on all the seek engine ranking factors however one has amp and the other does now not, then google will prefer the faster version of the 2 — meaning the amp powered internet site will rank on top.

Is amp the future of search engine optimization?

coming to the question asked within the identify of our publish — many query makers have requested if amp is the brand new seo popular. well, the solution in the interim is — we can't make certain. google has been regarded to prod the quest marketplace with its experimental and innovative initiatives, which is all a part of the employer’s grand method for on-line search. without a doubt amp has generated community response, is less difficult to enforce and provides a higher user experience however it also has numerous obstacles in the interim, together with the code it implements is as a substitute fundamental and does no longer allow many design modifications. then there may be the issue of sharing amp powered content, which redirects to google.com as opposed to to content owner’s web page. series of analytics statistics on the amp pages is likewise a chunk murky at gift.

all in all we agree with, amp has had a quite good start, but to say it's miles the destiny of seo can be a bit too pre-emptive.

Metrics Which are critical to Add to Your SEO Campaigns

Planning to revamp your SEO campaign, then you need to plan a broader approach. A limited focus on only a couple of metrics will not help you manage a campaign deftly; it will blind you to areas where a campaign could perhaps do better. It will be beneficial to hire an seo company who has some good experts to do best SEO for your website. No one metric can give you all the solutions and each site will choose different metrics depending on their goals and nature of ongoing campaigns. The following are key metrics which you must consider for incorporating into SEO campaigns:

1. Monitoring On-Page Time: Since content on the website is written with a specific purpose, it is typically directed at increasing visibility for that content, to keeping visitors engaged when they come to the page which has that content, and finally, getting a viewer to take some action once he has read that content. When you come to a web page which does not satisfy your needs or your search requirement, you will leave that page immediately. At the same time, when you do find something you are looking for on a certain page, you are likely to spend much more time reading it to get your answer. So, when you can showcase quality and compelling content, you can get a more engaged audience that is keen to see what you are able to give them. This prolonged engagement translates into higher site rankings and this explains why it is important for you to focus on the time-on-page metric when optimizing your website.

2. Monitoring Usability: This metric is of great value because it helps you to see whether your audience stays back on the website after spending time reading the content. You can monitor the number of visitors remaining on the site by going to the Pages/Session section in Audience Overview of Google Analytics. When you monitor this number, you can take measures to increase it at the time you run your campaigns. When the site is new, this number is likely to be low as traffic is low; with time, you can tweak changes to increase the number by certain measures. Some of the steps you can take are by listing related posts at the bottom to encourage your readers to read another article of use to them or by creating an internal linking strategy so that each post and page has links to other relevant pages. You can also use sidebar widgets for showcasing content to create a call-to-action or introduce exit-intent pop-ups which prompt users to remain on your site for some special offers. When none of these seem to work, it is better to conduct usability tests and check for loading time issues.

3. Monitoring Traffic: Since mobile users are an integral part of any modern business clientele, you need to monitor incoming traffic from devices such as mobiles because the experience of mobile users and desktop users can be dramatically different. Today, mobile-friendliness and loading speeds are considered to be important factors for ranking sites. With more and more people using mobile phones for browsing the Internet, mobile-friendliness is hard to ignore. So, you must monitor mobile user statistics to check for problems with a site’s usability. It is possible to do this by viewing the “Overview” segment of the “Mobile” section under “Audience” in Google Analytics. When you find that differences between desktop and mobile metrics to be profound, you should resolve it immediately.

4. Tracking Conversions: The real aim of SEO campaigns is to ensure that the traffic to your site actually takes some action once they arrive. So, you can set up the Google Analytics to track your goal completions. To set up a goal you can navigate to the “Overview” section under “Goals” in Google Analytics. Here, you must click on a “Set Up Goals” option; you are free to create custom goals with the templates provided. Google Analytics will collect the data which you can view in the Overview section. You can get an estimate on how much the conversions were worth in this section as well when you have assigned some value to the conversion.

5. Monitoring Crawl Data: You can even track the way Google is crawling your site by checking the Google Search Console. You will see that Google “crawls” a site more when your campaigns are more effective at creating relevant links. When you can guarantee better loading time, extended tome on-page, engaging and compelling content and more pages per visit, you will see that Google crawls the site more. You can view the statistics in the “Crawl” segment of this console. There will be three charts showing the number of page that were crawled in a day, number of kilobytes downloaded in a day and time spend for downloading a page. You need to ensure that the number of pages crawled is high, time spent for downloads is low and page loading time is not high.

6. Auditing Campaigns having Return Visitors: While getting new visitors is important, you need to track returning visitors. This will tell you whether your content is capable of bringing the audience back for more. For this, you can check “Overview” option in the “Audience” tab. Alternately, you can click on the “Behavior” tab and view the traffic percentage to the landing pages in Site Content. The numbers for both new and returning visitors should ideally increase if your site has quality content. When the numbers are low, you should reassess the content.

Winklix is one such SEO expert in Delhi,India serving the world with its affordable rates and 3 year + expertise knowledge.

How To Make A Content Marketing Strategy That Works

As a website owner, unique content creation and content sharing on social media networks is an important aspect of making your services effectively speak to your audience and to grow traffic to your website.

A content marketing strategy involves many steps through which the awesome content is drafted and shared on various social media and other platforms that clever enough to its most relevant audience so as to increase sales.

1. Begin with an understanding of the right content with right keywords and its importance to your business

Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics).

Content is like a bridge that can connect your audience to what you sell or what services you provide.

Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent.

2. Recognize intent

Before the content is made, you must identify who you are writing for and why.Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make.

How do you recognize it?

• Research terms your users are searching for

Study online search patterns of your audience. Use an analytics tool to track a user’s online movements and their buying behaviors.

Make a list of useful keywords as well as search phrases that are highly searched for to strategize content creation.

Create content based on researched keywords

Produce content for both on-page and off-page sources. Start making content based on a user’s search queries.

Build valuable blogs and articles to satisfy the hunger of your visitors.

What to look for when creating trendy content:

To make content that is fresh and user-friendly, walk with the existing trends. 

Supply your users with necessary information and details. Write unique content and enhance its density with everything that your visitors can think of seeing (images, videos, infographics, etc.).

3. Identify users’ emotions

To get a good flow of traffic and conversions, it’s always ideal to go as close to the reader’s feelings as possible. Write content that offers solutions of their questions to a user’s various pain factors.

Make sure these solutions are genuine and practical and must give them relief by reading your article. Construct content on topics that can justify a reader’s enthusiasm, love, anger, likes, and all of the other human traits.

It will increase their willingness to get into your content and obtain your services.

4. Feed readers with amazing content and keep it regular

A flow of content creation and sharing should never go stagnant.

Your content that keeps triggering a reader’s willingness to regularly get involved needs to continually be updated.

Identify every market move and nurture your users with the latest knowledge.

5. Content is not only about informing, but also selling

Writing good quality content is a must, and so is selling your services to your users.

Present your services to users not too quickly and not too slowly.

Online visitors need to be satisfied with your solutions before they’ll trust you enough to buy something from you. But if your pitch comes too late, they may have already purchased another resource.

Start presenting them with your selling techniques after you feel adequate content has been distributed.

6. Provide content to the right audience

Content sharing is as significant as content creation.

You have to take your content out of the box and carry it to specific readers. To do so, you have to identify the right online platforms where you can bring it.

Again, knowing popular content trends will also help you create and publish the most valuable content for your audience.

7. Understand visual content

Content created with both meaningful text and nice graphics will attract more viewers. Keep making relevant images and posting them with the content you display.

Such visuals are more engaging, gradually turning users into your loyal readers. It can also increase the traffic-to-conversion rates, thus improving ROIs.

8. Plan an effective link building strategy

A quality link pointing to your website can increase the probabilities of getting ranked higher on major search engines.

Share your expertise with other industry experts. There are many online platforms where people gather to share their opinions and get solutions in return. Take your valuable content over there and let it talk to your readers.

The more powerful you make your link (and your content), the more chances it has to get clicked (and loved) by visitors.

Conclusion

Content, or saying the right information, that you give your users will vary over time. As a user’s behavior changes, the market changes too.

Identify a user’s intent and keep feeding them with exactly what they love to see. Keep it at regular intervals and you will be able to maintain a user’s interest for years to come.

What are your content marketing strategies? Share them below in the comments.

What is PPC?

Sure, you’ve built a great website for your small business. It’s well-designed, informative, and packed with great content and may have surely applied best seo techniques.

But this is the harsh truth: if nobody clicks on your site, all that work and investment will go to waste. So how do you attract online visitors? One of the best ways is pay-per-click (PPC) advertising.There are numerous other good ways also.Stay connect with us at winklix.com/blog to know more...

PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It’s a way to buy visits to your site rather than attracting them organically.

When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically — the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50.That basically depends on density of keywords and in which location you are targeting.Google Adwords is best for small and medium growing 

Another key term is CPM, which stands for cost per 1,000 impressions and applies to display and video ads only. Unlike CPC, where you pay based on how many times your ad was clicked, CPM is based on impressions alone. You’re paying for the right to show your ad 1,000 times — regardless of how many times it is clicked.

So is PPC right for your website? Here are some reasons you might want to add it to your online strategy:

It’s extremely targeted.

You can choose precisely who to show your ads to based on location, keywords, interests, age, gender, language, and even the type of device used. This allows you to advertise your goods and services directly to the people who are most likely to be interested in what you’re offering.

It allows you to retarget previous visitors.

On average, out of every 100 people that visit a website, only two will convert into customers. That means 98 percent of initial traffic goes to waste. Retargeting allows advertisers to remind people who left the site without making a purchase to come back and see what they’re missing.

It’s cost effective.

That’s because you only pay a fee is when your ad is actually clicked. When you consider the fact that the top three advertising spots on a search results page get 46 percent of the clicks, the odds are in your favor. PPC allows your business to be at the top of the search results page, even above the organic results. As a live example say you are searching for website developer in delhi then even before the organic result you can directly see AD(i,e. adwords of google) and will surely attract more visitors to your website.

It’s trackable.

This means you can monitor how your ads are performing and adjust them if you’re not getting as many clicks as you’d like. And you always know which ads are actually driving sales and helping your business and which ones aren’t.

It’s fast.

While ranking high in organic search results is important, it takes time to get there. But with PPC? You can put a new ad up and start seeing results in a matter of days, if not hours.  

So if you’re looking to immediately attract more traffic to your site and boost sales, give PPC some serious thought. In the end, the greatest benefit PPC has to offer is that it helps get your website the attention it deserves from the people who will appreciate it most.

The best way to do PPC is to hire some  best SEO and digital marketing expert and left the rest to them.

Why seo is more celebrate than keyword

winklix is website developer based in new delhi,india serving clients all over the worlds.We has a team of professionals who will be always there to assist you with your needs and deliver you the best website "the website of your dreams".

On the offchance that you've been utilizing SEO as a part of your web keeping in touchwith you realize that it can truly help convey pursuers to your site, it canbring you up more remote in terms of internet searchers, and it can even workto change over pursuers into deals. Be that as it may, it's about more thansimply drawing in individuals; it's about how you do it. The principal thingthat most likely pops into your head in the matter of SEO is the pivotal keywords.Also, with that, numerous individuals run over the edge with essential wordstuffing, don't know how to locate the best decisions in magic words, andperhaps don't even understand that you can have more than one pivotal keywordword, for example, key expressions.

The Content the peripheral kingquite a long time agoit appeared like all SEO spoke the truth was who you connected to and whatessential words you utilized. Be that as it may, the inquiry goliath Googlelikes to ceaselessly change things to make it harder to rank higher. That is areason why it is much more imperative nowadays to verify that your substance isfascinating and all around looked into before you include your connections andessential words. Individuals need you to make articles that are of enthusiasmto them, and that are exceptional. Don't simply rehash and repeat the content'smajority that is as of now out there. Do your examination and locate the bestdata, and put a twist on tired substance to make it new and intriguing.

Try not to worry So Much about Words Numerous sites investmuch energy fretting about getting their essential word into their blog entryhowever much as could reasonably be expected, and taking after the tenets ofwhichever composing style rules they incline toward. In any case, with the new dialectof the web (OMG, LOL) you have to verify that you are engaging with the pursuersyou have. On the off chance that that implies utilizing terms you would neverstand up boisterous, so be it. The length of you are posting all aroundinvestigated data with no spelling blunders, you're doing awesome. Connectionto your sources when you can, however verify that you are utilizing sourcesthat are additionally very much explored and not loaded with rubbish content.

Expanding On Keywords no WorriesA key expression isjust a term that is three or more words long that works much the same as amagic keywords word. With a key expression you can get all the more a pointover, and this style of SEO additionally works better for organizations thatneed to be discovered when individuals hunt down specific districts, forexample, "markets Tampa." Your key expression can exceptionally, andnow and then you may roll out a few improvements to it starting with one postthen onto the next. You may have utilized the first above, yet then utilized“Florida shopping for food" in your next article. Everything relies onupon why you need individuals to discover you, and how.

Best seo technique to get number one on google

Still confused of How do I find SEO strategies that actually work?

Well today Winkix going to make it easy for you.

All you need to do is carve out a few minutes of your day and tackle one of the best white hat SEO techniques below:

-BLOG POST TITLE

Most important on-page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces.If we really increase the title tag after 65 character then it will lead to negative seo and will seriously affect your website health.

-POST PERMANENT STRUCTURE

Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL.

Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.

-HEADING TAG

You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags.

-KEYWORD DENSITY

You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here is official Matt Cutts comment on what’s the idle Keyword density:

-META KEYWORDS

You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don’t give any weight-age to Meta keywords.

-GOOGLE SPEED TEST

Whenever you make your site it should must be tested with google speed test url in order to optimize your site according to google  and to rank higher on google. In google speed test you can find what title to be used ,which images should be optimized to get better result.Is your site mobile friendly or not??

And which css and js to be optimized to get your site mobile friendly and takes less time to load.

-SOCIAL CONTENT WILL GAIN PROMINENT

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at winklix.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings

-VIDEO POSTING A GOOD SEO TECHNIQUE

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to WINKLIX.COM.

Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2016. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”

-MOBILE OPTIMIZATION BECOME CRUCIAL NOW A DAYS

Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2016. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception.

Winklix.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.

Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.

Want to know more about SEO.Stay connected with us at facebook or join us at winklix.com/blog

SEO Content: How to plan it, write it, and get it to rank #1

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SEO content is the foundation of, well, SEO.

Think about it. You can’t get the #1 position on Google without content.

Since content plays the staring role in your SEO success, it deserves a detailed post about planning it, writing it, promoting it, and getting it to rank.

This is this first post in a series that will cover:

Part 1 – 5 questions to ask when planning SEO content

Part 2 – 4 tips for effective SEO copywriting (coming soon)

Part 3 – How to get your content to rank (coming soon)

Part 1

5 questions to ask when planning SEO content

If you’re in it to win it, invest time up front in planning your content.

Here are a few key questions to consider before kicking off your SEO content creation.

1. IS THERE DEMAND?

Content is a lot like business. Your idea might be amazing…to you…and maybe your mom.

But, if it doesn’t solve a real problem that exists in your niche, there is no market for it. And it’ll fall on deaf ears.

Why ask this:

Avoid many, many, many wasted hours. It is not fun to create content only to have it fail. If you blindly chase that topic idea and later find that it didn’t get the viral buzz you had dreamed of, you’ll be very disappointed that you wasted the time creating it.

How to answer:

Find out if there is interest in your content idea by doing keyword research.

Hint: You can use the Keyword Difficulty Tool to find out if your topic is in demand and how hard it will be to rank for it.

Start with a seed phrase that represents the topic you are envisioning.

Evaluate the balance between its popularity and competition scores.

We’ve written other posts on how to choose the best keywords for your site. So we won’t get into that detail here.

Knowing the popularity and likelihood of ranking, you can determine whether the seed phrase you entered is worth pursuing.

If it is not, you might stumble on some relevant alternatives that are still in-line with your concept. Consider allowing this keyword discovery process to slightly reposition your original idea into something that preserves the essence of it, but satisfies a proven demand that people have shown an interest in.

2. WHAT SYNTAX DOES YOUR CUSTOMER USE?

Word choice can be a very personal thing. You say to-may-toes, I say to-mah-toes.

When it comes to driving organic traffic to your SEO content, the best word choice is far from subjective.

Here’s an example. I work with some really smart people. Pssst…Data Science team, I’m talking about you. And they use big words. For example, when talking about competitive analysis, they might use the lingo “contextualizing market position.”

While a legitimate way to convey the same thing, the rest of the world might not communicate that way. Using common language, or layman’s terms, is the best way to ensure your content captures and resonates with the largest audience.

For example:

The layman’s term for “competitive analysis” returned 553 closely related keyword options, with the top options showing a decent popularity relative to the competition score.

Compare that to the 0 results and 0 popularity of the complex phrase “contextualizing market position.”

Read: People don’t use that language in search.

In this case, though the phrase is intellectually outstanding, it is just that…outstanding. There’s a downside to that. When it comes to satisfying content demand—a key ingredient in SEO success—common language usually yields the highest search potential. And as we see, this phrase does not.

Why ask this:

Avoid using unrecognizable or uncommon jargon. Use the same lingo your customers use.

How to answer:

Keyword research. (It’s amazing how many problems keyword research solves!)

In addition to validating content demand (mentioned above), keyword research also clues you in to the syntax—the words and phrases—your prospects use to answer their questions in search. Looking at the popularity of keywords can shine a light on the best way to speak their language.

So with one swift move, you can tackle question #1 and #2.

3. WHAT STAGE OF THE CUSTOMER LIFECYCLE DOES IT ADDRESS?

Now you know what’s in demand (from #1). And you know what language resonates with your audience (from #2).

As you zero in and choose SEO keywords to write content about, think about what intent the keyword implies.

Put yourself in the searcher’s position. If you typed that keyword into Google, what would you be hoping to find? What does that search term tell you about what the searcher wants?

• Do they want to learn about something?
• Are they just curious what something is?
• Do they have a problem and are looking for a solution?
• Is that problem something your business helps solve?
• Are they looking to buy something?
• Does your business sell that something, or a great alternative?

Why ask this:

Align the SEO content you create to the intent of the searcher. Make sure you deliver what the searcher is seeking. Google will thank you for it—in the form of rankings.

How to answer:

If you can’t tell on gut instinct what the search intent of a keyword is, go to Google and see how the top 10 results answer that search query. Trust that Google is a good judge of search intent. If the top 10 results are all educational, that’s what Google has learned the searcher wants for that query. If they are transactional, then it’s likely a buyer keyword with purchase intent.

4. HOW WELL IS YOUR COMPETITION SERVING SEARCHERS’ INTEREST?

Do they fully answer the question? Or do they offer a shallow answer that leaves the searcher in need of more details?

Why ask this:

Getting to page 1 on Google—or better yet, rank position #1—is a competitive challenge. Someone has to get bumped to make room for your spot in the limelight. For that to happen, you need to offer something that satisfies search intent better.

How to answer:

While you are still answering question #3 above, scope out your competition. This is what you are up against. So you must do a better job at answering search intent, with more enticing content, than one of those guys.

Look at all organic results on the first page and consider:

• What intent are they serving (educational, transactional, etc)?
• How thoroughly do they answer the search? Is it concise and to the point? Or do they take a more holistic approach to answering by covering other closely related topics?
• How long is the content (i.e. word count)?
• What media do they use to tell the story (i.e. images, video, infographic, etc.)?
• Do they cite and link out to other external resources?
• What call-to-action or next step do they take the visitor down (i.e. content download, free trial sign up, purchase, etc)?
• Does the page look nicely designed?

5. WHAT WOULD YOU WANT THE READER TO DO NEXT?

If you get your SEO content to rank on the first page, what would you hope to achieve when a visitor clicks through and lands on the content?

Here are some options for likely next steps:

• Buy your product
• Join your email list
• Download a piece of content in exchange for their email
• Share the page
• Just read it and go—no commitment expected. And then…retarget them with ads 😉

This goes back to the question #3 above about searcher intent. The search intent of the target keyword suggests what stage of the funnel a searcher is in. Your expectation of what you want these visitors to do next should be consistent with what their intent implies about the stage of the customer lifecycle they are in.

The buyer journey can be a long one, with many micro commitments that lead them down your sales funnel. Each piece of content should address a single stage of that lifecycle with the goal of getting the visitor to take one small step forward in your funnel.

In other words, don’t expect someone who is seeking educational content to stumble on your content and immediately buy your product. They aren’t ready.

But, you can help educate them with your content and offer a killer downloadable guide about whatever it is they are learning about.

They’ll get to know you, know the topic they are learning about, and in time as they become purchase-ready, they will have been on your email list for awhile getting all sorts of valuable content from you, and already trust you—making their decision to purchase from you easy.

Why ask this:

Your content should meet a searcher’s readiness to commit. Give them what they are looking for and offer a call-to-action that will gradually move them closer to becoming a customer.

How to answer:

You already have…if you’ve done your homework for questions #1-4.

You’ll have the insight you need to know what your prospects want, what stage of the lifecycle they are in, and what the competition is doing.

Use that to offer up the best answer and the most suitable best call-to-action.
For more info check winklix.com blog