Still confused of How do I
find SEO strategies that actually work?
Well today Winkix going to make
it easy for you.
All you need to do is carve out a few minutes of your day and tackle
one of the best white hat SEO techniques below:
-BLOG POST TITLE
Most important on-page factor which really plays a big role in
deciding whether our blog posts will be doing well on search engines front is
its title. We should make sure we are using targeted keywords or phrase towards
the beginning of Title tag. We should not repeat the same keyword in title tag
with the intension to get better rankings on Google, Yahoo and Bing. And we
should keep limit Title Characters length to 65 Characters only with
spaces.If we really increase the title tag after 65 character then it will lead
to negative seo and will seriously affect your website health.
-POST PERMANENT STRUCTURE
Then it’s about going ahead with a search engine
optimized URL structure. Again, you should aim at using targeted keywords
towards the beginning of blog post URL. You should avoid using special
characters, symbols, brackets, comma’s etc as part of your post URL.
Most of the times you should be using alphabets and numeric from
0-9 in your URL structure and use dashes to differentiate two strings in URL
structure. Make sure to follow a pretty permalink instead of random strings in
your permalink.
-HEADING TAG
You should use heading tags like h2, h3 and h4 etc to highlight
various headings, sub-headings and important points. Our Title tag is used as
h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in
our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as
it is considered as negative SEO practice. Here is what Matt Cutts has to say
about repetition of H1 or any other heading tags.
-KEYWORD
DENSITY
You
should keep the keyword density to up to 1.5% percent with mix of LSI keywords.
You should be using your main keyword once in first paragraph and then in the
last paragraph apart from regular use in blog post content. You should use
bold, italic and underline to highlight important keywords and phrases in your
blog post. Here is official Matt Cutts comment on what’s the idle Keyword density:
-META KEYWORDS
You should add unique and relevant meta keyword and meta
description with each of your blog post. Again, you should use your use
targeted keyword in the meta description and meta keyword section. You should
create a meta description tag which work as a summary for your blog post. You
should limit meta description length to 160 characters including spaces. You
should write user friendly meta description tags for better Click Through Rate
(CTR) in search engines. Though, many search engine like Bing still prefer meta
keywords but Google already made it clear that they don’t give any weight-age
to Meta keywords.
-GOOGLE SPEED TEST
Whenever
you make your site it should must be tested with google speed
test url in order to optimize your site according to google and to rank higher on google. In google speed
test you can find what title to be used ,which images should be optimized to
get better result.Is your site mobile friendly or not??
And which css and js to be
optimized to get your site mobile friendly and takes less time to load.
-SOCIAL
CONTENT WILL GAIN PROMINENT
In the coming times, content from social media
such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs.
Already, 76% marketers use Social Media
to support and boost SEO, cites an article published at winklix.com. In 2016,
marketers will do everything possible to make their Facebook posts or tweets
rank higher on the SERPs.
Isn’t that amazing?! We predict that more social media content
will be indexed on Google and other popular search engines such as Bing and
Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in
terms of SEO strategies. So, be prepared to find, collect and use your valuable
social content for optimizing your page for maximum visibility. For brand
names, social media profiles are amongst the top results in search listings.
For instance, if you search “Designhill” on Google, the company’s Facebook
page, Twitter profile and the LinkedIn page appear as the top listings
-VIDEO POSTING A GOOD SEO TECHNIQUE
We all know that videos are a great way of
keeping audience engaged and entertained. But do you know that by using enough
videos, you can improve the ranking of your page on the SERPs. A report by
Marketing Land states that videos make for 62% of all
Google searches universally. Moreover, Google has started giving
attention to blended results/searches. So, why not grab this opportunity to
appear on the first page of search results by including an engaging video in
your content? According to Quicksprout.com, videos get 50
times better organic page ranks in Google as against plain, static
text results. Also, video searches garner 41% higher
click-through rate as compared to plain, static text content,
according to WINKLIX.COM.
Many marketers chose to drive their modern marketing engine with
the fuel of Video SEO in 2016. And we predict that more marketers and
businesses will embrace the trend of videos in the coming year too. Take a
glance at what a blended search result looks like for the search query “777
built in 4 minutes”
-MOBILE OPTIMIZATION BECOME CRUCIAL
NOW A DAYS
Is your business website mobile-friendly? Your
audience is no longer in one place. People use all sorts of devices such as
tablets, smartphones, laptops, phone watches to browse web. Keeping this in
mind, plenty of brands went mobile-friendly in 2016. And we anticipate that
more brands will take up this trend in the upcoming year. Mobile optimization
will become the norm, rather than exception.
Winklix.com states that the total number of
searches on mobile devices has seen a 43% increase
year-over-year. Also, Google’s algorithm update this year ensured
that mobile-friendly websites get a search
ranking boost on mobile searches. As more and more people use mobile to surf
the Internet, Google decided to make it easier to find relevant,
mobile-optimized websites. So, it now uses mobile-friendliness as a factor in
ranking search results. If you’re still not convinced, here are just 5 stats
that will make you go mobile-friendly in 2016.
Therefore, make sure that mobile optimization
finds a prominent place in your SEO strategies for the upcoming year to stay
ahead of your competitors. Make sure that everything on your site, from colors
to fonts and from content to logo design,
is mobile optimized.
Want to know more about SEO.Stay connected with us at facebook or join us at winklix.com/blog
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