Still confused of How do I find SEO strategies that actually work?
Well today Winkix going to make it easy for you.
All you need to do is carve out a few minutes of your day and tackle one of the best white hat SEO techniques below:
-BLOG POST TITLE
Most important on-page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces.If we really increase the title tag after 65 character then it will lead to negative seo and will seriously affect your website health.
-POST PERMANENT STRUCTURE
Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL.
Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.
You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags.
You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here is official Matt Cutts comment on what’s the idle Keyword density:
You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don’t give any weight-age to Meta keywords.
-GOOGLE SPEED TEST
Whenever you make your site it should must be tested with google speed test url in order to optimize your site according to google and to rank higher on google. In google speed test you can find what title to be used ,which images should be optimized to get better result.Is your site mobile friendly or not??
And which css and js to be optimized to get your site mobile friendly and takes less time to load.
-SOCIAL CONTENT WILL GAIN PROMINENT
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at winklix.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.
Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility. For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings
-VIDEO POSTING A GOOD SEO TECHNIQUE
We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to WINKLIX.COM.
Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2016. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”
-MOBILE OPTIMIZATION BECOME CRUCIAL NOW A DAYS
Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2016. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception.
Winklix.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.
Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.